one and three - discotheque confusion
two and four - vanessa jackman
five and six - yvan rodic
For a long time now I've been desperate to go to Sweden. Not just for Acne, and Monki, and Weekday and all of that. But because Stockholm looks like the most fascinating city - the perfect mix of greenery and industrial grey, full of girls with yellow hair and masculine-tailored clothes. Seeing that I've never really got further inland in Europe than Italy, I think next time I'm that-a-way I'd love to spend a good deal of time in Stockholm, eating at bakeries and delis with white-washed walls, and sampling a tonne of local seafood, and spending all my krona in Byredo and COS. There was an article in one of the recent Vogue UK's about the rise of swedish high-street fashion, and how it is slowly yet ever so surely moving to replace the precedence that French high street fashion has previously held. Sandro, Maje, The Kooples et al have challengers in the rise of a Swedish aesthetic, undoubtedly personified in the very stylish wardrobes of bloggers like Ytligheter (in fact the communications manager at Monki), Columbine Smile, and, of course, the super-bogger herself, Elin Kling.
While that classic French style - bretons and Isabel and trenches galore - gets a lot of airplay on blogs, I think that one of the most compelling style messages that have emerged recently from the blogging medium has been this swedish style - all oversized, long lines, interesting yet unexpected design details (side splits, keyhole cut outs and raw hems) and a serious love of all things Acne. It's a more powerful look than the French one in many ways - and I don't mean more powerful in terms of more significant, or more resonant, I mean powerful kind of in terms of the strength of the look. The Swedish look is not soft, which the French look, with its florals, and Vanessa Bruno and ballet flats undoubtedly, unashamedly is. The Swedish look has that touch of iceberg to it - and I kind of love that. It's a strong look. It means business.
X
ps. lame title, right? It's like ANY fashion article about pleats uses the headline "pleats please" and ANY fashion article about trenches uses the headline "in the trenches" or "trench warfare' haha.
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