I'm back from Melbourne, and what should greet me but a new Alexa cover? It seems like the fashion world is just popping these out like no tomorrow. We are having a bit of a love affair. This Official cover is lovely in that slightly hazy sixties way - how most people who were actually IN the sixties remember it, one imagines - and totally gorgeous. It's nice to see Alexa in a way that we don't usually see her. There have been hundreds of covers with schoolboy jumpers and mini skirts, but a bouffant and frosted lips? now there's something you don't see everyday. I've heard good things about the editorial, and am eager to make my first official L'officiel purchase since Clemence Poesy was on the cover. Something about girl crushes makes me want to buy this magazine.
In this month's Vogue US - the Age Issue with Gwyneth Paltrow on the cover - there is an excellent article about Alexa written by the ineffable Sally Singer. I adore her writing, it is equal parts intelligent and humorous, both imaginative and clear. The article doesn't really "interview" her per se, but examines the "cult" of alexa, which is far more interesting in my eyes. I've read enough about what she thinks is the best eyeliner, what she does on the weekends, what she thinks about chanel bags. I'd like someone to take a deep hard look at what exactly makes us LOVE Alexa so much, and Sally Singer is the person to do it. She puts her finger on the pulse of my thoughts about Alexa - that even though she is everywhere and marketed like a turkey at christmas there is something endearing about her. You don't hate her. You just can't. Sally Singer says she is "cooler than the sum of the parts of her resume". That even though she is at times model, tv presenter, journalist, it-girl, DJ, artist, photographer and now, designer, you get the feeling that it isn't a self-serving, over the top kind of "fingers in all the pies" approach of something like Jessica Simpson or Paris Hilton. It never comes across as forced. She does what she wants, I suppose.
"Oppos-It Girls" Is what L'Officiel termed it. Sally Singer mused that it was a trait particularly aligned with the Brits, whose hard work ethic and flair for rock and roll cool makes them great style icons. I'm still not sure the reason we really love Alexa. perhaps it is because she is real, that she seems like the kind of girl who you could actually have a natter, a laugh, a beer and a burger (although, perhaps not the latter, really, if she's vegetarian haha, but i was going for alliteration) with. She's too NICE to hate. And if we can't hate her, then we have to love her.
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