illustration by carine brancowitz
Why are we all bonkers for Diptype? Is it that alluring minimalism of the packaging that is so sexy and french? Is it that old-wordliness of the scents and flavours? Is it the way those black and white labels bely a world of exotica? Is it the way that a diptyque moment seems to coincide with something important with your life (my first spritz of l'ombre dans l'eau was in paris, in love). Is it because of the hype, or is it because they remind you of better times? Is it because they have a scent for everyone - sandalwood, orange, woody incenses and leafy greens.
Or is it because they just smell so damn good.
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