360 degrees

Remember those days when there were only a couple of street style blogs? when taking photos of strangers on the street in cool outfits was, well, just slightly stalker-ish? Those days are well and truly a thing of the past, now it seems like everyone and their mother has an SLR and are taking streetstyle photos. the International fashion weeks become almost mobbed by these photographers searching for photo-hits and punchy outfits that will send their statistics to the stratosphere. Style stars like Anna Della Russo, Taylor Tomasi Hill, Giovanna Battaglia and even Christine Centenera from last post owe their fame to the street style photographers who snap and blog them, bringing legions of fans to worship at their sartorial altar. Having attended New York fashion week I can personally attest to how absolutely crazy the whole street style thing has become. Here in Australia we have a bit of a dearth - check out Rachel from What She's Wearing for some great street style pics of Sydney's hip happeners - but really we have nothing on the level of what New York has. It's insane. No wonder fashion editors wear sunglasses, to protect them from the flashbulbs. Out the front of the tents at Bryant park where I sat down and watched it all fold out there would be hundreds of street style photographers lined up, jostling for prime position. It's become almost as important as the shows themselves because, really, this is where trends are made, on the backs of editors instead of in their notebooks. 

One of the benefits of having more and more street style photographers - a benefit of having multiples of anything, really - is that we are getting more and more variety. For the first time ever we're getting to see outfits in 360 degrees, front, back, side, shoes, belt, bracelet, neckline - close up, zoomed out - and everything in between. It's like seeing a moving image almost, placing the shots alongside one another you can piece together a coherent image of what the outfit actually looked like. Taking detail shots and full length, taking shots from the back, shots walking, shots stationary, shots from above, you can get an idea of what an outfit looks like in motion, almost as if you were there yourself. Just as how one imagines that once more and more magazines started opening the business became more fun, as the viewpoints started getting more varied and the ideas disseminated, so too is a multiplicity of street style blogs breeding creativity and excitement. We're getting to see it all fold out before us, from multiple viewpoints. Each of those cameras can give us one picture (or more, depending on the style of the photog), and we can make what we will of them ourselves.

And that is far from insanity, in fact, to me it sounds more like ingenuity.

Taylor Tomasi, 360 Degrees of Style, Milan Fashion Week:

1: street tonic
2: tommy ton for style.com
3: garance dore

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