LFW; PPQ, otherwise known as soon to be seen on every it girl from here to timbuktu, as it were.

Fun. That's what PPQ is. It never tries to be much more than that, which is probably why it does so well. Some designers go for bold statements, and sometimes it pays off for them. PPQ doesn't try to do that. It knows its market; the it girls and shamelessly works towards that. Their clothes are fast becoming the go to for Bright Young Things searching for a quick fix for a party. Dresses, skirts, pants, and the odd choice of head gear all make PPQ what it is.

This season PPQ went for a kind of arabian theme, but then again it didn't. It's all very confusing. There was a clear palette at the beginning of pastels that then became rainbow brights in no time and then mellowed out into greys and black with structured tailoring at the end. It was fun, yes, but at the same time i thought this season it was also, for the first time, a little contrived. PPQ went for the market, and it got it certainly, the little mini dresses with cutesy collars wouldn't look out of place on their main champion Peaches Geldof, and some of the longer mature styles i could see looking great on Alexa Chung. 

But at the end of it i was left thinking, wow, PPQ really sold out. What used to be a really fun brand that had flouncy prom dresses a la Luella and cute granny style cardies went for the we must appeal to the youth and showed... well... tee shirt dresses. Why PPQ? What happened to all that cute girlie stuff of last season? Some of it could still be seen, like high waisted shorts in a luxurious rust coloured satin, or the dresses with their tell-tale full skirts. But it all looked a little too sophisticated and out of place, like a young girl trying on her mother's work suits.

I hope PPQ return to their fun-filled game next season and go back to showing whole collections of crazy dresses, wild skirts and jackets and cardigans. After all, it's what they do best. 

photos; mycatwalk

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