back to bassikes

1 and 3 stylemeromy, 2 pagesdigital. I love the third picture of the view from the Bassike girl's studio in Palm Beach. That tangle of trees, marshy nature and a hammock? oh so Australian, and oh so inspiring.

 I've been wearing a lot of Bassike lately. There is something so quintessentially Australian about those organic cotton tee shirts - they breathe so well that even in sticky, humid australian summers it feels like you're wearing nothing at all. The girls from Bassike have put out collection after collection of easy, breezy clothes that all go well with each other in very cool colour combinations of ice blue, oatmeal tan and charcoal grey. The whole thing sings of late nights, blood orange margaritas and chilli roasted scallops by the beach. The second picture is of Bassike's flagship store on Glenmore Road, Paddington. With a big window shop front, white washed floors and simple, clean racks the store is a minimalist's dream. I love wandering in there and trying on their mega wide tee shirts in a washed out palette of mint green or cool grey, their comfy track pants in marle, and of course their famous jeans made from japanese denim and aged to perfection. Their universal slim cut is one of the most flattering pairs of jeans I have ever tried on - and I am not even a girl particularly attached to my jeans. 

I guess what I love most about Bassike is the ease of it all. Nothing that they make requires much thought or consideration to wear. I don't mean that their clothes are boring - far from it. But when you are facing a closet of clashing prints and tricky textures sometimes it is simpler - and infinitely more refreshing - to just pop on a cotton tee shirt, a long skirt, and a pair of sandals and call it a day. Bassike designs for those days, every day, and it really shows. This is a particularly Australian outlook on style. A lot of people - Australians included - bemoan the lack of "style" in our country. I think that it's not a lack of "style" per se, but a lack of fashion. On the whole we are often unfazed by trends and prefer to dress simply for the weather. I am not, of course, talking about the hoards of sportsgirl/supre/witchery gals who clad themselves in studs/military/bondage/power shoulders/70s in constant rotation. I am more talking about labels like Nathan Smith, Jac and Jack and Bassike, whose clean, clear and uncomplicated view on fashion is something I am increasingly drawn to right now. Think a thick-striped top and beige shorts with sandals on a girl shopping at Bloodorange. These are looks that happen to coincide, fortuitously, with fashion's movements right now, but are actually not a trend, but classic. Timeless. They won't be dated in 10 years, but will just be.

This is Australia's style legacy. In 10 years time we will probably still be wearing the same uniform of denim cut offs, oversized tee shirts and havaiana thongs that we wore 10 years ago, and in variations 10 years before that. It may not be very 'fashion', but hey. We're a long way from Paris, and when you're sitting on a beach, or riding a bicycle, or hunkering down for a long lunch of fresh seafood and cocktails, it's a hell of a lot easier than Balmain and Balenciaga.

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