Er-dem's de ones.




Erdem for Liberty - Liberty.co.uk

Something I have always loved about Erdem is his quintessential british-ness. Even though he might not actually be British (read: Turkish), and even though from the outset his clothes might not have that London-Cool stamp to them, once you look a little closer it's alarmingly clear that he has that London Look downpat. Because for me, British style will forever be tied up to those ideas of aristocracy, country shooting parties and dressing for dinner that pervaded the movies I saw, the novels I read and the dreams I dreamt as a child and younger teen. Erdem's clothes have that floral touch that sing of quintessential, and stereotypical,  tea parties with cucumber sandwiches and jugs of ice tea. But then their teeny tiny hemlines, their bracelet sleeves, their high necklines, their nipped in waists and hints of shoulder definition bring an element of cool to the party that you wouldn't usually find in Barbour and Pearls. Erdem designs for that British girl that you always see stamped over the Best Dressed Lists, she mixes high and low with reckless abandon, nicking her 'grandmother's tea dress' and pairing it with 'a tuxedo jacket from the 1930s' and 'Vivienne Westwood Boots'. She's got a mother who was a Bright Young Thing, a sister who was a Tatler Babe of the Month and a father who foots the bill.

Sure, you've got Christopher Kane for the fashion-types and Marios Schwab for the cool kids, you've got Richard Nicoll for the directionals and Mark Fast for the parties. But you've got Erdem for England, I think. Because really, if fashion boils down to it, the quintessential, heart-of-england piece isn't a Union Jack Dress, isn't a band tee shirt, isn't even a Barbour... it's a floral dress that's bright and crisp and fresh, just like the slip of a thing who's wearing it. She's got funny little boots on and a leather jacket as well, to toughen it up. But really when you need to toughen something up, that means that deep down inside it's as soft and delicate as an English Rose. Just with redder lips. 

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